What Is an About Us Page?

An About Us page exists to share a business’ story and history and provide a deeper connection with customers.

Consumers want to know the team behind the brand they are supporting. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes.

Most importantly, though, an About Us page facilitates trust between the consumer and the business.

More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support.

With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level.

So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page.

How to Write an About Us Page

The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen.

Some of the most effective About Us pages:

• Connect the consumer to the business on a deeper level
• Provide contextual insight into why the founders created the business
• Share the business’s core values, mission, beliefs, and vision
• Answer any questions that consumers may have about the business